The mugs, which are predominantly white with red banding, feature a host of different messages for Addicks supporters.
These include 'north-stand fan', 'world's best friend' and 'No 1 son', plus a number of birthday messages to mark significant occasions.
Each mug is priced £6.99, and the full range can be found here.
The Valley Superstore will be operating extended opening hours in the run-up to Christmas, and will be open from 9am-8pm on Monday, December 19th to Friday, December 23rd.
The Superstore will also open on Christmas Eve from 9am-1pm for any last-minute Christmas shopping needs!
The final date for ordering online or by calling 020-8333 4035 to have items delivered in time for Christmas Day by standard delivery is Friday, December 16th, and it's Wednesday, December 21st for special delivery items.
Meanwhile, 2012 will hopefully be a big year for Charlton, and fans can prepare for the 12 months ahead by purchasing a 2012 club calendar, which is now available in the Valley Superstore and online.
The calendar, which features an array of photos of Addicks players plus room for supporters to add engagement information to specific dates, is priced £6.99 and is a must-have as Chris Powell's men aim to gain promotion to the Championship in May.
Also new to the Superstore shelves and online is a selection of Charlton luggage.
Supporters can purchase items in person at the Valley Superstore, from the online Superstore or by calling the mail-order department on 020-8333 4035.