Poignant products
Fans can further throw their weight behind Charlton's Street Violence Ruins Lives campaign on Saturday by purchasing some unique merchandise
Continuing the club's passionate partnership with the Rob Knox Fund - set up following the tragic death of the teenage supporter in May 2008 - the Valley Superstore is now stocking some poignant products, including T-shirts, car stickers and mugs.
Key rings and enamel pin badges emblazoned with the iconic logo of the anti-street violence campaign are also on sale, and the club guarantees that 50 per cent of the sales will be donated to the fund.
Charlton Community Trust chief executive Jason Morgan said: "The Street Violence Ruins Lives campaign continues to go from strength to strength, and supporters can now play their part by visiting the Valley Superstore."We will continue to spread the message about this worthwhile cause, and every single purchase of one of these items will help us take our anti-knife crime message out to schools across Greenwich, Bexley and Kent."
The new stock went on sale this week, and has already proved popular, so fans are urged to act quickly to play their part in the club's drive to combat street violence.
Black T-shirts are available in all sizes (small, medium, large, extra large and XXL), priced £11.99 across the board, while the mugs are £5.99 apiece.
Fans will pay just £2.99 for the key ring, the pin badge is £2.50 and the car sticker only £1.50. The items will also be available from the online Superstore in the future.
It's an important weekend for the Rob Knox Fund, and at half-time of Saturday's home match against Yeovil Town, Rob's parents Sally and Colin Knox will be presented with a cheque for £25,000 by the Addicks trust.
The sizeable sum is the amount raised from October's charity dinner in memory of the murdered Charlton fan, which was held at The Valley, while Saturday also sees the start of a month-long silent auction to generate further funds.
Following the Valley match between Charlton and Millwall on December 19th, two unique shirts worn by two key players will be up for grabs.
Deon Burton, who netted two penalties against the Lions, and Nicky Bailey, who slammed home a magnificent volley in the thrilling 4-4 draw, have both signed the home shirts they wore on that dramatic day.
The unique jerseys feature the Street Violence Ruins Lives logo on the front after both Charlton and Millwall put their derby differences aside to provide a powerful message after Lions fan Jimmy Mizen was also stabbed to death in May 2008.
Fans can see the two Charlton shirts and find out more about the month-long auction - where bidders submit their offer on a private piece of paper - in the Valley Superstore.
Money raised for the Rob Knox Fund will be used to support anti-knife crime education programmes in schools across Greenwich, Bexley and Kent, and scholarship programmes for young people to get into theatre acting and films.
