Privacy Policy

Privacy policy:

At Charlton Athletic Football Company Limited, we are committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personalised experience.

Any personal information provided to or gathered by Charlton Athletic Football Company Limited is controlled primarily by Charlton Athletic Football Company Limited of The Valley, Floyd Road, London SE7 8BL.

What information do we collect and how do we use it?

When you register or place an order, we need to know your name, email address, delivery address, credit or debit card number and the card's expiry date. This allows us to process and fulfill your orders and to notify you of the status of your order.

We also ask for your telephone number, which enables us to contact you urgently if there is a problem with your order.

When you enter a contest or other promotional feature, we may ask for your name, address and email address so we can administer the contest and notify winners.

We personalise your shopping experience by using your purchases to shape our recommendations about goods and services that might be of interest to you. We also monitor customer traffic patterns and site usage to help us develop the design and layout of the site. We may also use the information we collect to occasionally notify you about important functionality changes to the site, new services and special offers we think you'll find valuable. If you would rather not receive this information, you may opt out by sending an email to info@cafc.co.uk.

How does Charlton Athletic Football Company Limited protect customer information?

When you place orders or access your account information, we offer the use of a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, as required by the Data Protection Act 1998 (DPA), we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access.

Will Charlton Athletic Football Company Limited disclose the information it collects to third parties?

Charlton Athletic Football Company Limited does not sell, trade or rent your personal information to others. We may choose to do so in the future with trustworthy third parties, but you can tell us not to by sending an email to info@cafc.co.uk. Also, Charlton Athletic Football Company Limited may provide statistics about our customers, sales, traffic patterns and related site information to reputable third-party vendors, but these statistics will include no personally identifying information.

We employ other companies and individuals to perform functions on our behalf, examples include fulfilling orders, delivering packages, sending postal mail and emails, removing repetitive information from customer lists, analysing data, providing marketing assistance, processing credit card payments and providing customer services ("Commercial Partners"). Commercial Partners will have access to personal information needed to perform these functions, but may not use it for any other purposes and are required to process the data in accordance with the DPA.

Your consent

By using our website, you consent to the collection and use of this information by Charlton Athletic Football Company Limited and our Commercial Partners. If we decide to change our privacy policy, this policy will be amended here so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

Web Developer

https://shop.cafc.uk is a central secure server address belonging to Charlton Athletic FC Ltd and hosted by Digital Ink (Solutions) Ltd, 2 Station Road West, Oxted, Surrey RH8 9EP, United Kingdom.

Use of cookies

The online Superstore uses 'temporary cookies' so that the site remembers what other items are in your "shopping basket". In this situation, a cookie is a small data file containing a single number (and no personal information); this cookie is never re-used when you close your browser (Internet Explorer/Netscape etc).

Advertising banners that appear on this website are served on behalf of the club and are not covered by this privacy policy.

Digital Ink contact information

Any questions relating to Digital Ink (Solutions) Ltd can be sent to the address above, or enquirers can contact Digital Ink on 0870 742 2650.

General information on Digital Ink's privacy policy can be found on http://www.digital-ink.co.uk/privacy.